Advertising with RAIL
Not only is RAIL the clear market-leader in its sector (and the only magazine with an independently-audited and certified circulation of 21,369 copies per fortnight our fortnightly schedule also gives us the market’s highest publishing frequency for individuals seeking employment – or companies advertising vacancies. This fortnightly frequency is unique amongst a range of monthly niche titles – and now our enhanced online facility gives RAIL a combined print/digital unique selling point, which none of our niche competitors can match. Our online recruitment section can be updated instantly, alongside the fortnightly magazine service.
Here are some headline findings from independently-conducted research amongst our readership of more than 100,000 readers (we know that five people read every copy of RAIL):
- RAIL is the most widely-read magazine by managers in the rail industry – 8 out of 10 managers read RAIL.
- Managers in the industry regard RAIL as being the best publication for industry news.
- More managers in engineering/manufacturing read RAIL than any other magazine.
- More managers for infrastructure owners read RAIL than any other magazine.
- 93% of managers for infrastructure owners read RAIL
- 89% of managers for train operators read RAIL
- RAIL is widely read by key decision makers
- 82% of managers who have some responsibility for hiring contractors read RAIL
- 80% of managers who have some responsibility for recruitment read RAIL
- 80% of managers who have some responsibility for purchasing read RAIL
- 79% of managers who have some responsibility for marketing read RAIL
- 81% of managers who have some responsibility for inputting into UK transport policy read RAIL
- Managers who read RAIL are responsible for a greater budget than those who read any other magazine.
- 80% of rail industry managers read RAIL.
What the researchers were told about RAIL (click to open window containing these comments):
“Easy reading and straight to the point.”
“…very broad and varied scope…”
“…the best written….”
“The scope of its news is vast.”
“…good for both higher and lower workforce….”
“..the obvious market-leader….”
“It covers all information regarding infrastructure and rolling stock.”
“RAIL focuses on the main issues with clarity.”
“RAIL is read by managers across the industry – it isn’t ‘just a train magazine.”
